Brand Management

This is how we partner with our brands….

Partner with us. We’ll succeed together…

250 +
Orders Shipped daily
2,000 +
POs issued to partners annually
180M +
Merchandised each month
15
Field Sales Team

For 65 years we have been committed to supplying Irish retailers global premium brands with the best in local knowledge and customer service. It is this unwavering promise to our customers that has led to our successes in Ireland.

Our sales and marketing teams work diligently with our brand partners teams to effectively drive sales in Ireland. We pride ourselves on acting as ‘brand in country’ for many of our brand partners. This unique outlook provides our customers and consumers with a local feel and connection to global brands. Our heritage is in growing & developing brands across all our business sectors.

Marketing

Our in-house marketing team work with our global brands teams to deliver marketing strategies that work for the Irish market. Our team have built relationship with their brand colleagues all over Europe, they take part in brand conferences and workshops to learn and to bring new ideas back here.

In recent years, we have adopted a digital first approach to our activities. We have created a highly skilled in-house digital team.

Our marketing team thrive in campaign mode, from planning to execution the team embrace all opportunities our brands offer.

Customer Support Desk

Our Customer Support team, in Ireland is on hand via phone and email to assist our customers with any queries they have. Each member of the team has up to date order & stock information at their fingertips, can assist with product & spare parts queries, resolving many requests in real time.

Each product category has a dedicated specialist on the team who is on hand for customers with more specific queries.

Technical Sales & Service

We are fortunate to have one of the most experienced technical sales and service teams in the market, with literally over 100 years’ experience between them. We have 2 workshops in Citywest, Electrical Power Tool and Petrol STIHL. This dedicated area offers our customers full technical service back up in the market.

We share our knowledge too, members of our team work with our customers in their premises, train their teams and offers help for those tricker fixes. Our technical teams take part in all our brands partners training, workshops and forums, to ensure we stay fully up to date with all technical aspects of our products. We manage all warranty claims locally in Dublin.

Merchandising & Field Sales Support

We brought our merchandising and field sales support team in house about 5 years ago and it has proven to be one of our best investments. Our flexible and skilled field support teams is merchandising over 500m over stock each month and last year strategically placed over 1,500 FSDU in our retailers. This team also supports our Business Development Managers in new products displays or promotional executions.

e-Commerce & Digital Marketing

Having the most relevant and up-to-date product content on our customers e-commerce sites is vital for us. Our e-Commerce and Digital Marketing team strive to offer our customers as much online content as possible to help them drive sales through their online shops. Here are some of the types of content we provide, product images & descriptions, video, online display banners, online advertising banners, social media images.

We also offer our customers with recommendations on how to help improve site acquisition & conversion rates as well as social media engagement. Our focus is to ensure our customers have the right content on their sites and to help guide them in selling our brand partners’ products in the ever-growing competitive online market.

Our Experience

Sales

Our Sales team have a proven track record in sales to the Irish market. Our business development approach proves to be mutually successful for Origo, our customers and brand partners. Origo customers get the benefit of globally sourced premium products supplied with local market expertise, knowledge and back up. Our sales team are deliberately located all over Ireland to ensure regular face to face meetings and local market understanding.

Distribution

We were fortunate to be able to build a physical building exactly as we needed it to be, to allow us to be as operationally flexible to meet new demands. Our warehousing and distribution centre at the heart of our building, it can be viewed from reception. Our operations and supply chains teams work together to implement seamless processes to keep our warehouse running smoothly.

With the support of our SISK Group IT teams, we know we have the latest in IT systems that we can rely on to satisfy our partners expectations.

We are relentless in our pursuit of customer service excellence; in our warehouse this is reflected in our pick pack accuracy of 99.6%.

Brexit

Origo’s Brexit strategy began in Dec 2018 with a series of planning meetings to map out multiple scenarios that we believed Brexit presented. We identified the implications for the different product categories and highlighted actions that were needed to respond to those circumstances.

We improved our ability to identify points of vulnerability across supply chains. Identifying risks, and indeed opportunities that Brexit brought, we have, from the outset, focused on those that necessitated custom duties and tariffs as well as those that would cause supply chain disruption and risk exposure. We planned early for these outcomes and this was done in conjunction with our carriers to and from the UK & Northern Ireland, US, China and mainland Europe.


Credit as an Enabler

Origo is a customer focused company driven by the commercial reality of doing business profitably. We deliver this by aligning the needs of the customer and Origo while managing risk and focusing on our shared long-term strategies. Origo takes Credit Management extremely seriously. We use it as an enabler designed specifically to help us grow your business safely and confidently by reducing credit risk. Our credit commitment goes further. Origo is a proud signatory to the Prompt Payment Code. This code was developed by business for business with the aim of improving cashflow between business and moving towards a culture of providing “payment certainty”.

Success Stories

  • 20 years with STIHL

  • Origo gets some style with Babyliss

  • Lights, Camera, Action…..

Talk to an Expert

If your brand is looking for a Partner in Ireland, talk to Maria

Maria O'Donnell

Head of Sales