The Irish Hardware show is a biannual trade event providing the industry with an opportunity to meet under one roof and share a few stories at the Annual Dinner. We worked with a local event company to design and install a dedicated Bosch Power Tools stand at the event. Considering Bosch brand guidelines, messaging, and relevant campaigns we created an impactful stand showcasing the Origo & Bosch partnership. The Origo Power Tools Sales teams, supported by the marketing and customer support teams, seized the opportunity to secure sales and communicate our agreed messages throughout the event.

We also took a dedicated 3M Command stand. With the support of the local 3M team, we created an interactive space where our customers could test and see the practical applications of this popular product. it was also great for us to spend a few days with our local 3M colleagues.

At the most recent hardware show we took one larger space at the show. This has provided us with the space to showcase our extended product portfolio to this vital audience. Plans are well under way for the 2021 Hardware Show in November, keeping our fingers crossed restrictions allow.

Julie-Anne Hanley

Marketing Manager