We have 2 key campaign seasons for STIHL, Spring & Autumn. Our marketing campaigns to drive the sales of seasonal STIHL product in Ireland are central to the brands success. Each year our Sales and Marketing teams work together to produce effective and creative campaigns for the Republic and Northern Ireland. In recent years, the adaption of our digital first approach to all our marketing activities has influenced our creative to be even more specific and relevant to our market. Each year we create video content, locally or with the support of our global marketing colleagues for the Irish market. This video content is then used across our local digital platforms and TV. Below you will see one of our videos created with a local TV production company, shot in Co. Wexford.
All our STIHL campaigns are fully accessible to our dealers via Origo Online, here our dealers can purchase their stock, download the campaign brochure created by Origo and gain access to the suite of print and digital advertising templates created for them by our Marketing team.
Each season our marketing and sales team survey our dealers to create a pack of POS materials that support our campaigns in store. This POS is crucial to ensure Irish consumers instantly recognise the campaign they have seen online, TV, heard on the radio and seen on billboards and newspaper the moment the enter or dealers retail outlets.
Our Spring 2021, Seize the Season Campaign is well under way with plans for our 2021 Autumn campaign advancing.