In 2018, through acquisition Babyliss became one of the corner stone brands of our Beauty and Wellbeing product category. Babyliss was a perfect fit for Origo, we had the customers that wanted the products, we got the most experienced sales team in the market and our marketing team could not wait to get their hands on such a well known and stylish brand. Origo also had the finance and distribution channels needed to help this brand achieve its full potential in the Irish market.
The introduction of Babyliss to Origo also brought a new customer, pharmacy. We have really enjoyed getting to know our new customers and taking the time to understand their unique needs from a supplier partner. Our electrical retail customers were also delighted to see Babyliss added to our product offering to them. Long and well-established customer relationships, like ours with Irish electrical retailers, is invaluable when we bring a new brand to market, often it is the fact that we are a brand partner that gives our customers the confidence or place it on their shelves.
Here is what Conair, owners of Babyliss has to say about Origo,
BaByliss is the leading supplier across the Globe of electrical hair care products. Inspired by Fashion and driven by continued development in technology. For over sixty years we have built a strong heritage of leading innovation creating perfect tools for both stylists and home styling. Our strong partnership with Origo enables us to support the Irish market with equal standing as that of our home territories. The level of experience and understanding of their customers ensures that Origo deliver the very best support for us as a brand enabling us to continue to provide exactly what the Irish Market needs. They are more than just a distributor; they are an incremental extension to our Sales and Marketing team.