It does not feel like we have been distributing STIHL in Ireland for 20 years, it just feels like we have always been distributing STIHL in Ireland. STIHL is a brand we have all become passionate about over the years and we really celebrated back in 2019 and took the chance to appreciate all we have achieved together.
We work extremely closely with our departmental colleagues in Germany and around the world in STIHL. We enjoy listening and taking part in product and market workshops. We embrace every training opportunity we get, especially the ones to Germany and Austria with our dealers. We visit their factories with our local dealers at every opportunity to see for ourselves STIHL commitment to innovation and quality.
We align our sales and marketing strategies with STIHL to ensure we are satisfying the Irish market. We have worked hard over the years drive market share for STIHL in Ireland, through our regional dealer development approaches, meaningful marketing initiatives and results driven products sales strategies.
We have taken the time to get to know our end users, achieved through attendance at relevant consumers shows like Bloom and the National Ploughing Championships, we also create and manage STIHL Irish Social Media platforms for Ireland. Taking the opportunity to get to know our end users ensures our sales and marketing strategies are making a real impact on the market and ensuring STIHL remains the number one selling chainsaw in the world.